Make content your biggest growth lever
We provide content solutions for growth-stage B2B SaaS companies to enable their go-to-market strategies.
Content on point, growth on purpose
Tired of throwing content at the wall and hoping it sticks? We craft content strategies tailored to your growth motions, driving relevant engagement and higher ROI.
Inbound-led growth
Attract and nurture relevant prospects with content that delivers value and builds trust
- Websites & landing pages
- SEO blogs & lead magnets
- Nurture campaigns
- Newsletters & podcasts
Community-led growth
Build thriving communities with content that turns members into active contributors
- Daily prompts
- UGC initiatives & challenges
- Educational content
- AMAs & monthly meets
Events-led growth
Transform online events into engaging experiences that convert interest into action
- End-to-end event execution
- Promotions & live reportage
- Moderation & scripts
- Event recaps
Product-led growth
Drive product adoption and customer success with content that educates and engages
- How-to videos & guides
- Product academies
- Self-serve campaigns
- Feature updates & launches
Measurable results, proven content impact
Discover how we’ve helped leading SaaS companies achieve growth and attribute it to strategic content efforts
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No more patchwork content plans
Our approach gives you a scalable playbook for every content initiative, improving your bottom line and building your brand.
We dig into your brand’s DNA - learning from your customers, your team, your competitors - to understand your market.
Accurate ICPs & product positioning- Lower CAC
- Sharper competitive edge
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We collaborate across teams to sync with their goals, giving every content lever clear KPIs, timelines, and a process document.
Defined content roadmap- Scalable workflows
- Consistent messaging
We create and launch standout content and also spin it into different formats and channels to extend its life and reach.
Bigger content lifespan and ROI- Targeted exposure
- Omni-channel experiences
Tracking what works, we scale successes and refine strategies to keep your content impactful.
Always on, fresh content- Data-driven insights
- Faster experimentation
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Inhouse vs. Agencies vs.
Traditional agencies work from the sidelines. In-house teams cost time & money. Our fractional team works like an extension of yours without the hefty price tag.
(Fractional)
Agencies
(Contractual)
In-House
(Permanent)
(Fractional)
Full expertise, less-than-full-time costs
Whether you need to know what content to create or just need help creating it, we’ve got a plan that suits your custom needs.
Strategy only
Brand messaging and positioning- Customer & product research
- Goal alignment across teams
- Content strategy development
Content creation- Performance reporting
Execution only
- Content creation
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Scope and content deliverables are customised per project and agreed upon during project planning.
- Content distribution
- Performance reporting
- Dashboard integrations
- Content strategy development
- Ongoing optimisation
Strategy + execution
- Full strategy services (brand positioning, customer & product research, content roadmap development)
- Ongoing content creation
Scope and content deliverables are customised per project and agreed upon during project planning.
- Ongoing optimization & repurposing
- Dashboard setups
- Comprehensive reporting
Don't take our word for it
Find out what leading B2B SaaS companies think about working with us
“Increased product activations by 20%!”
Pallavi well and truly immersed herself in our business context from the get-go and spent time understanding our customers. She didn’t just give high-level guidance; she took complete ownership and managed projects rigorously, which was crucial for us as a startup. Her strong content marketing skillset have ramped up our content production engine with impressive results - our product activations have gone up by 20%! If you’re looking for a partner that understands your market and delivers results, Pallavi is unmatched.
“Game-changer for online events!”
Pallavi's leadership in organising Toddle's online events made a big difference for our brand. She really understands what educators need, and it showed in every workshop and panel she organised. We saw a big increase in event registrations and more people booking demos. The educational content she designed for, before, and after events kept our audience coming back for more.
“4.6/5 on learner feedback ratings!”
Working with Draftt on our Inspiring Faculty Program tackled a major challenge: engagement. Their methods for developing interactive content and building active online participation have made the program a hub of shared learning, consistently earning a 4.6/5 learner feedback rating! If you're looking to improve educational outcomes for your community, Draftt is an excellent choice.
“Bumped product page conversions by 15%!”
Draftt gave us amazing insights for building top-notch webpages and product pages. They nailed the challenge of making product pages that look great and improved conversions by 15%. Our new site is user-friendly, visually appealing, and has boosted our online visibility and engagement. Highly recommend Draftt for anyone looking to make a real impact online!
“Positioning that cuts through the noise!”
Draftt completely changed how we engage customers in the competitive loan market. Their sharp creatives and highly effective landing pages not only captured attention but also drove substantial conversions. Their strategic approach made our credit offerings stand out - if you're looking to differentiate and captivate, Draftt is your go-to partner!
“Increased product activations by 20%!”
Pallavi well and truly immersed herself in our business context from the get-go and spent time understanding our customers. She didn’t just give high-level guidance; she took complete ownership and managed projects rigorously, which was crucial for us as a startup. Her strong content marketing skillset have ramped up our content production engine with impressive results - our product activations have gone up by 20%! If you’re looking for a partner that understands your market and delivers results, Pallavi is unmatched.
“Game-changer for online events!”
Pallavi's leadership in organising Toddle's online events made a big difference for our brand. She really understands what educators need, and it showed in every workshop and panel she organised. We saw a big increase in event registrations and more people booking demos. The educational content she designed for, before, and after events kept our audience coming back for more.
“4.6/5 on learner feedback ratings!”
Working with Draftt on our Inspiring Faculty Program tackled a major challenge: engagement. Their methods for developing interactive content and building active online participation have made the program a hub of shared learning, consistently earning a 4.6/5 learner feedback rating! If you're looking to improve educational outcomes for your community, Draftt is an excellent choice.
“Bumped product page conversions by 15%!”
Draftt gave us amazing insights for building top-notch webpages and product pages. They nailed the challenge of making product pages that look great and improved conversions by 15%. Our new site is user-friendly, visually appealing, and has boosted our online visibility and engagement. Highly recommend Draftt for anyone looking to make a real impact online!
“Positioning that cuts through the noise!”
Draftt completely changed how we engage customers in the competitive loan market. Their sharp creatives and highly effective landing pages not only captured attention but also drove substantial conversions. Their strategic approach made our credit offerings stand out - if you're looking to differentiate and captivate, Draftt is your go-to partner!
Ready to start draftting?
Book a 30 min meeting with our Content Strategy Director. We’ll dive into your growth goals and then suggest a roadmap to achieve them.
Learn how to leverage content for growth
Stay ahead with our expert articles on B2B SaaS content strategies, marketing trends, and growth tactics.
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Got more questions? We’ve got answers.
My business is running parallel growth motions. How do you work with that?
We’re experienced in supporting businesses with multiple growth motions. We do, however, recommend working on no more than two growth motions at a time for optimal execution and results.
Can you help with content across all digital platforms?
Absolutely! From blogs to social media to email, we create content that performs well on any channel. But we take the time understand which channels your ideal customers are on and optimise for them in the strategy we design for you.
Do you also offer design services?
We have a very keen eye for design and much of the content types we create are design intensive, including video content. That’s why, while we don’t do the designing ourselves, we work closely with your design team to produce every piece of content end-to-end. We can also help you hire design resources and recommend design tools if you don’t have a team yet.
What if I need content types not listed on your website?
Just let us know what you need! We’re flexible and capable of producing a wide range of content types. If you have specific needs not listed, schedule a call to discuss how we can accommodate your needs.
Can you work from our office?
We’re a remote-first team which allows us to serve you efficiently from anywhere. For clients based in Bangalore, we don’t mind popping into your office now and then. If you’re farther away, we can fly in for a visit when needed.
How many content pieces will you deliver?
That depends on what your goals are. After discussing your goals and evaluating your content calendar, we'll provide a tailored plan that specifies volume and frequency. If you already have a specific requirement, please reach out to us for a quote.