Draw leads in, don't chase them down
We help you reach right-fit audiences with valuable content that speaks to their needs at every stage in their journey with you.
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Content that attracts, retains, and delights
We create an ideal content mix that gets you new customers, makes them stay longer, and turns them into your biggest champions
Websites and landing pages
Build online presence with user-friendly sites and landing pages that help visitors find what they need to take action
SEO blogs and lead magnets
Use SEO blogs to boost traffic and pair them with high-value playbooks & industry reports to build your pipeline
Podcasts
Dive deep into your industry’s hottest topics with podcasts that position your brand as a thought leader and go-to resource
Newsletters
Keep your audience in the loop with engaging newsletters - perfect for sharing updates, insights, and everything in-between.
Nurture campaigns
Launch targeted email sequences that guide leads through the buying process and keep your brand top of mind
Social Media Content
Engage across platforms with scroll-stopping videos, posts, and graphics to increase brand visibility and connections.
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Websites and landing pages
Build online presence with user-friendly sites and landing pages that help visitors find what they need to take action.
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SEO blogs and articles
Use SEO-rich blogs to boost traffic and pair them with high-value playbooks & industry reports to build your pipeline.
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Podcasts
Dive deep into your industry’s hottest topics with podcasts that position your brand as a thought leader and go-to resource.
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Newsletters
Keep your audience in the loop engaging newsletters - perfect for sharing updates, insights, and everything in-between.
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Nurture campaigns
Launch targeted email sequences that guide leads through the buying process and keep your brand top of mind.
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Social Media Content
Engage across platforms with scroll-stopping videos, posts, and graphics to increase brand visibility and connections.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Sorry HubSpot, we’re taking
inbound beyond SEO
Think inbound is all about SEO? Think again. Inbound marketing is providing value to audiences where they already are - through mediums and channels they prefer - not just popping up in search results. At Draftt, we mix it up by integrating everything from engaging podcasts to trending social media campaigns with traditional SEO. This ensures you're in sync with your audience's preferences, building trust and meaningful engagement.
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Content for customer touch points, impact for teams
We align with your teams’ goals to create an inbound content mix that meets your buyers where they’re at in their journey - not just force them down a funnel.
Enhance lead quality and build pipeline with tailored SEO content and engaging social campaigns.
Increased organic traffic- Higher lead conversions
- Enhanced brand reach
Build loyalty and gathers insights through educational newsletters and engaging podcasts.
- Improved retention
- Higher user engagement
- Valuable product feedback
Elevate executive presence and shape industry perceptions with strategic thought leadership content.
- Boosted credibility
- Enhanced leadership visibility
- Influenced industry perception
Attracts top talent and showcases company culture with targeted blogs and videos.
- More quality applicants
- Stronger employer brand
- Increased culture visibility
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
We embrace your existing inbound tech stack
And even recommend tools that’ll make things faster and easier for your teams.
Full expertise, less-than-full-time costs
Whether you need to know what content to create or just need help creating it, we’ve got a plan that suits your custom needs.
Strategy only
Brand messaging and positioning- Customer & product research
- Goal alignment across teams
- Content strategy development
Content creation- Performance reporting
Execution only
- Content creation
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Scope and content deliverables are customised per project and agreed upon during project planning.
- Content distribution
- Performance reporting
- Dashboard integrations
- Content strategy development
- Ongoing optimisation
Strategy + execution
- Full strategy services (brand positioning, customer & product research, content roadmap development)
- Ongoing content creation
Scope and content deliverables are customised per project and agreed upon during project planning.
- Ongoing optimization & repurposing
- Dashboard setups
- Comprehensive reporting
Ready to start draftting?
Book a 30 min meeting with our Content Strategy Director. We’ll dive into your growth goals and then suggest a content roadmap to achieve them.
Got more questions? We’ve got answers.
Can content for inbound work with other growth motions, like SEO blogs with events?
Absolutely! We integrate various content strategies to support multiple growth motions simultaneously. We do, however, recommend working on no more than two growth motions at a time for optimal execution and results.
We just need someone to do an SEO audit and write a few blogs. Can you help?
Sure! We offer SEO audits, keyword research, and blog writing as a part of our ‘Strategy + Execution’ service plan. Read more here.
How do you measure the success of your inbound campaigns?
We use a combination of analytics tools and conversion metrics to track the effectiveness of each content piece and strategy. We track key performance indicators such as traffic, lead generation, conversion rates, and customer engagement levels. We utilise tools like Google Analytics for traffic and engagement metrics, and CRM systems to track lead conversions and ROI.
What if I need content types not listed on your website?
Just let us know what you need! We’re flexible and capable of producing a wide range of content types. If you have specific needs not listed, schedule a call to discuss how we can accommodate your needs.
How many content pieces will you deliver?
That depends on what your goals are. After discussing your goals and evaluating your content calendar, we'll provide a tailored plan that specifies volume and frequency.
Discover our content solutions for other growth motions
Community-led growth
Build thriving communities with content that turns members into active contributors.
Events-led growth
Transform online events into engaging experiences that convert interest into action.
Product-led growth
Drive product adoption and customer success with content that educates and engages.