Build genuine communities that go beyond networking
We support your community goals with content that helps your members get what they hoped to get by joining.
Content for the business of belonging
We create content that not only sparks interaction but builds welcoming spaces where
members find value and stay connected.
Daily prompts
Stimulate daily interaction with engaging prompts that drive continuous conversation
Educational content
Regularly deliver bite-sized knowledge for learning and growth, adding value to your community’s experience
UGC initiatives
Encourage members to contribute their own content to make them feel valued and invested in the community
Rewards & challenges
Recognise active participation and foster a competitive spirit with fun challenges and rewards
AMAs & monthly meets
Connect members with experts through AMAs and monthly virtual meet-ups to create a hub of shared learning
Community news
Keep the community pulse strong with newsletters that celebrate milestones, share updates, and highlight achievements
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Making community the one thing that one one can copy
Counting on your product as your sole competitive edge is risky - products may be replicated. But a vibrant community? That's a real moat. At Draftt, we thrive on designing content that not only engages your members but also cements your community as a key advantage. We align every community interaction with clear growth outcomes - whether it's increasing customer retention, product usage, or enhancing brand loyalty - turning your community into the smartest business move you’ll make.
Supercharging interactions across community types
Whether you’re building a support community or bringing together employees, our content elevates every community interaction.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
We embrace your existing community tech stack
And even recommend tools that’ll make things faster and easier for your teams.
Full expertise, less-than-full-time costs
Whether you need to know what content to create or just need help creating it, we’ve got a plan that suits your custom needs.
Strategy only
- Brand messaging and positioning
- Customer & product research
- Goal alignment across teams
- Content strategy development
- Content creation
- Performance reporting
Execution only
- Content creation
Scope and content deliverables are customised per project and agreed upon during project planning.
- Content distribution
- Performance reporting
- Dashboard integrations
- Content strategy development
- Ongoing optimisation
Strategy + execution
- Full strategy services (brand positioning, customer & product research, content roadmap development)
- Ongoing content creation
Scope and content deliverables are customised per project and agreed upon during project planning.
- Ongoing optimization & repurposing
- Dashboard setups
- Comprehensive reporting
Ready to start draftting?
Book a 30 min meeting with our Content Strategy Director. We’ll dive into your growth goals and then suggest a roadmap to achieve them.
Got more questions? We’ve got answers.
We haven't yet started working on a community, but we want to. Can you help?
Absolutely! We’re ready to help you start your community from the ground up. First, we’ll brainstorm on why you want to build a community and what business outcomes you hope to achieve with it. From there, we’ll help you pick the perfect platform, set up the structure, and create engaging content to draw in your first members. If you’re ready to start talking about building your community, schedule a call with us.
Can Draftt help with content moderation and community management?
Yes, in the initial phases of building your community, we handle content moderation to keep discussions productive and true to your community guidelines. But we're big on empowering your team for long-term success, too. As such, we’ll train your in-house moderators to eventually take over this crucial role, making sure everything stays seamless and closely aligned with your company’s culture.
We want to create specialised content for different segments within our community? Can you help?
Definitely! For a B2B SaaS community, we craft content that caters specifically to different user roles and industry needs. For instance, for IT managers, we might create in-depth guides on security features, while for end-users, we’d focus on productivity hacks using your software. This ensures each segment finds content tailored to their specific challenges and interests, boosting engagement and value across your community.
How many content pieces will you deliver?
That can vary depending on your specific needs and your community structure. Typically, we start by assessing your community's content demands and your strategic goals. From there, we create a tailored content plan includes a mix of low, medium, and high-frequency content, ranging from a few significant pieces each month to several each week. Let's discuss what your community needs and we can outline a content schedule that works.
Discover our content solutions for other growth motions
Inbound-led growth
Attract and nurture relevant prospects with content that delivers value and builds trust.
Events-led growth
Transform online events into engaging experiences that convert interest into action.
Product-led growth
Drive product adoption and customer success with content that educates and engages.