Build genuine communities that go beyond networking

We support your community goals with content that helps your members get what they hoped to get by joining.

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Content for the business of belonging

We create content that not only sparks interaction but builds welcoming spaces where
members find value and stay connected.

Daily prompts

Stimulate daily interaction with engaging prompts that drive continuous conversation

Educational content

Regularly deliver bite-sized knowledge for learning and growth, adding value to your community’s experience

UGC initiatives

Encourage members to contribute their own content to make them feel valued and invested in the community

Rewards & challenges

Recognise active participation and foster a competitive spirit with fun challenges and rewards

AMAs & monthly meets

Connect members with experts through AMAs and monthly virtual meet-ups to create a hub of shared learning

Community news

Keep the community pulse strong with newsletters that celebrate milestones, share updates, and highlight achievements

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Research & refine messaging

First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.

We Work Tab Image

Research & refine messaging

First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.

We Work Tab Image

Research & refine messaging

First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.

We Work Tab Image

Research & refine messaging

First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.

We Work Tab Image

Research & refine messaging

First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.

We Work Tab Image

Research & refine messaging

First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.

Interested in seeing samples of some our best work?
Get portfolio

Making community the one thing that one one can copy

Counting on your product as your sole competitive edge is risky - products may be replicated. But a vibrant community? That's a real moat. At Draftt, we thrive on designing content that not only engages your members but also cements your community as a key advantage. We align every community interaction with clear growth outcomes - whether it's increasing customer retention, product usage, or enhancing brand loyalty - turning your community into the smartest business move you’ll make.

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Supercharging interactions across community types

Whether you’re building a support community or bringing together employees, our content elevates every community interaction.

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Research & refine messaging

First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.

We Work Tab Image

Research & refine messaging

First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.

We Work Tab Image

Research & refine messaging

First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.

We Work Tab Image

Research & refine messaging

First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.

We embrace your existing community tech stack

And even recommend tools that’ll make things faster and easier for your teams.

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Full expertise, less-than-full-time costs

Whether you need to know what content to create or just need help creating it, we’ve got a plan that suits your custom needs.

Strategy only

Strategy only

Ideal for teams needing 
strategic direction.
Starting at
US$ 1,200/month
Minimum engagement
3 months
What’s included?
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    Brand messaging and positioning
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    Customer & product research
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    Goal alignment across teams
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    Content strategy development
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    Content creation
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    Performance reporting
Execution Only

Execution only

Perfect for those needing hands-on content production
Starting at
US$ 1,500/month
Minimum engagement
Project basis
What’s included?
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    Content creation
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    Scope and content deliverables are customised per project and agreed upon during project planning.

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    Content distribution
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    Performance reporting
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    Dashboard integrations
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    Content strategy development
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    Ongoing optimisation
Most preferred
Strategy + execution

Strategy + execution

Best for businesses needing 360° 
content solutions
Starting at
US$ 2,500/month
Minimum engagement
6 months
What’s included?
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    Full strategy services (brand 
positioning, customer & product 
research, content roadmap development)
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    Ongoing content creation
    Tooltip

    Scope and content deliverables are customised per project and agreed upon during project planning.

    Pricing Tooltip Icon
  • Check Icon
    Ongoing optimization & repurposing
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    Dashboard setups
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    Comprehensive reporting
Learn more

Ready to start draftting?

Book a 30 min meeting with our Content Strategy Director. We’ll dive into your growth goals and then suggest a roadmap to achieve them.

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Pallavi Dhody
Content Strategy Director

Acquired founder | Columbia alum 

with 14+ years in Edtech & B2B SaaS

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Helpful resources for community-led growth

Dive into insightful blogs and industry news curated to power your community-led growth strategies.

Game changing advantages of hiring a fractional content team

Game changing advantages of hiring a fractional content team

Explore how fractional content teams work and why they're a cost-effective and strategic solution to support content needs at B2B SaaS companies.

Growth
How to calculate the ROI on your community efforts

How to calculate the ROI on your community efforts

Learn more about using the SPACES framework for defining the business value of your community.

Community
The rise of events-led growth

The rise of events-led growth

Discover why some of the most successful SaaS companies are making events a primary channel for growth. And how you can do the same.

Events
Beyond SEO for B2B SaaS | A Founder's Guide

Beyond SEO for B2B SaaS | A Founder's Guide

The SEO game for SaaS is quickly changing. How can companies adapt?

Inbound
6 stellar product onboarding email sequences

6 stellar product onboarding email sequences

Learn more about how standout SaaS companies like Asana, Airmeet, and Notion are mastering product onboarding with innovative emails.

Product
Why your SEO quest shouldn’t begin with keyword research

Why your SEO quest shouldn’t begin with keyword research

Keywords show what your audience searches for, but understanding their needs and behaviours should come first. Discover why audience analysis is the true starting point for effective SEO.

Inbound
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Got more questions? We’ve got answers.

01

We haven't yet started working on a community, but we want to. Can you help?

Absolutely! We’re ready to help you start your community from the ground up. First, we’ll brainstorm on why you want to build a community and what business outcomes you hope to achieve with it. From there, we’ll help you pick the perfect platform, set up the structure, and create engaging content to draw in your first members. If you’re ready to start talking about building your community, schedule a call with us.

02

Can Draftt help with content moderation and community management?

Yes, in the initial phases of building your community, we handle content moderation to keep discussions productive and true to your community guidelines. But we're big on empowering your team for long-term success, too. As such, we’ll train your in-house moderators to eventually take over this crucial role, making sure everything stays seamless and closely aligned with your company’s culture.

03

We want to create specialised content for different segments within our community? Can you help?

Definitely! For a B2B SaaS community, we craft content that caters specifically to different user roles and industry needs. For instance, for IT managers, we might create in-depth guides on security features, while for end-users, we’d focus on productivity hacks using your software. This ensures each segment finds content tailored to their specific challenges and interests, boosting engagement and value across your community.

04

How many content pieces will you deliver?

That can vary depending on your specific needs and your community structure. Typically, we start by assessing your community's content demands and your strategic goals. From there, we create a tailored content plan includes a mix of low, medium, and high-frequency content, ranging from a few significant pieces each month to several each week. Let's discuss what your community needs and we can outline a content schedule that works.

Discover our content solutions for other growth motions

Inbound-led growth

Attract and nurture relevant prospects with content that delivers value and builds trust.

Learn more

Events-led growth

Transform online events into engaging experiences that convert interest into action.

Learn more

Product-led growth

Drive product adoption and customer success with content that educates and engages.

Learn more
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