Simplify users’ lives, nurture product love
We position your product as a star solution with content that showcases how each feature solves everyday user needs
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Content that speaks to user pain points
We create content that clearly highlights your product’s utility, driving user acquisition, lifetime value, and brand trust.
How-to videos & guides
Simplify complex features with easy-to-follow videos and step-by-step guides to help users fully leverage your product
Product feature pages
Craft clear, engaging pages that showcase your product’s features, helping users see the value and functionality clearly
Self-serve & onboarding
Ensure a smooth start for users with strategic nudges and email drips to guide them through the product
Product launches
Build hype and get audiences excited about new products with webinars, social posts, emails and more
Feature updates & surveys
Keep users updated with new releases and get their feedback to refine and improve their experience
Product blogs & case studies
Share real-life stories showcasing innovative uses and successful product adoptions to inspire and inform users
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How-to videos & guides
Simplify complex features with easy-to-follow videos and step-by-step guides to help users fully leverage your product
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Product feature pages
Craft clear, engaging pages that showcase your product’s features, helping users see the value and functionality clearly
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Onboarding campaigns
Develop welcoming email sequences that introduce new users to initial setups and key features, ensuring a smooth start
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Product launches
If your blogs begin with “In today’s fast-paced dynamic world”, you need us. We craft SEO content that climbs rankings and captures search intent.
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Feature updates & surveys
Keep users updated with new releases and get their feedback to refine and improve their experience
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Social Media Content
If your blogs begin with “In today’s fast-paced dynamic world”, you need us. We craft SEO content that climbs rankings and captures search intent.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
If you build it, will they come?
And more importantly, will they stay? Conventional wisdom says a great product sells itself, but that's only half the story. At Draftt, we believe that without the right content, even the best features can go unnoticed. Our content doesn't just highlight your product's capabilities but also tackles user pain points and illustrates real-world applications. From bringing in new users with rich product pages to helping customers maximise product value with detailed guides and updates, our content ensures that every user sees your product as indispensable.
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Content that works hard so your teams don’t have to
Designed for self-serve and sales-assisted models, our content amplifies product adoption and user experience, supporting team efforts.
Deploy engaging product tutorials, feature announcements, and promotional campaigns to attract and educate users.
Increases user acquisition- Drives product awareness
- Enhances engagement rates
Utilize sharp product demos, detailed case studies, and insightful sales enablement materials to shorten sales cycles and improve conversion rates.
- Enhances conversion efficiency
- Reduces time to close
- Valuable product feedback
Create in-depth feature explainers, user feedback videos, and regular product update communications to keep users informed and involved.
- Improves product usage
- Enhances feature adoption
- Gathers valuable user feedback
Develop comprehensive FAQs, onboarding guides, and proactive support content to help users maximize their product experience.
- Increases customer satisfaction
- Reduces support tickets
- Increased culture visibility
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
Research & refine messaging
First, we dig into your brand’s DNA. We'll chat up your top customers, learn from your teams, and test-drive your product. Why? To position your product right, with content that reflects your market’s needs.
We embrace your existing product tech stack
And even recommend tools that’ll make things faster and easier for your teams.
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Full expertise, less-than-full-time costs
Whether you need to know what content to create or just need help creating it, we’ve got a plan that suits your custom needs.
Strategy only
Brand messaging and positioning- Customer & product research
- Goal alignment across teams
- Content strategy development
Content creation- Performance reporting
Execution only
- Content creation
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Scope and content deliverables are customised per project and agreed upon during project planning.
- Content distribution
- Performance reporting
- Dashboard integrations
- Content strategy development
- Ongoing optimisation
Strategy + execution
- Full strategy services (brand positioning, customer & product research, content roadmap development)
- Ongoing content creation
Scope and content deliverables are customised per project and agreed upon during project planning.
- Ongoing optimization & repurposing
- Dashboard setups
- Comprehensive reporting
Ready to start draftting?
Book a 30 min meeting with our Content Strategy Director. We’ll dive into your growth goals and then suggest a roadmap to achieve them.
Helpful resources for product-led growth
Dive into insightful blogs and industry news curated to power your product-led growth strategies.
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Got more questions? We’ve got answers.
I want to build a comprehensive Help Centre for my product. Can Draftt support with that?
We’re in! We can build out your Help Centre with clear, comprehensive FAQs, step-by-step guides, and tutorial videos to make sure users find quick solutions and feel fully supported.
We ship out new features very frequently. How will you help keep our users informed without overwhelming them?
We organise content into digestible updates, utilising newsletters and segmented announcements to keep users informed without cluttering their inboxes.
We need to train our customer support with product knowledge. Can Draftt provide content that aids in this?
Definitely! We create comprehensive training modules and quick-reference materials that empower your customer support team with deep product knowledge and troubleshooting tips.
Discover our content solutions for other growth motions
Inbound-led growth
Attract and nurture relevant prospects with content that delivers value and builds trust.
Community-led growth
Build thriving communities with content that turns members into active contributors.
Events-led growth
Transform online events into engaging experiences that convert interest into action.